In honor of National Breast Cancer Awareness Month, the Breast Cancer Assistance Group of Monterey County (BCAG) is partnering with local businesses throughout October to raise funds and awareness for breast cancer patients in our community who are facing financial hardship during treatment.
Over the past year, BCAG has provided more than $425,000 in financial assistance to local breast cancer patients. These grants help with essential living expenses such as housing, utilities, groceries, transportation, childcare, personal care, and therapeutic support. By helping ease the financial stress of a breast cancer diagnosis, BCAG allows patients to focus on their health and recovery.
All proceeds raised through BCAG’s October Pink Partner promotions go directly to helping local breast cancer patients in need.
Please join us in supporting the organizations and businesses that support BCAG. Attend a Pink Partner event, enjoy a special promotion, or purchase Pink Partner merchandise and help make a meaningful difference in the life of someone in our community.
Marina Fire Department
Date: October 8, 2026
Time: 3:30 PM - 6:30 PM
Location: 208 Palm Avenue, Marina
Bring the whole family for live fire demonstrations, a chance to meet local firefighters, food vendors, and plenty of family-friendly fun.
And while you’re there, look for the Marina Fire Department’s special Breast Cancer Awareness shirts and apparel, with sales supporting the Breast Cancer Assistance Group of Monterey County.
We are so grateful for this wonderful community support and for everyone helping turn breast cancer awareness into meaningful assistance for local women undergoing treatment.
Fleet Feet Monterey
472 Alvarado Street
Date: October 10, 2026
8:00 AM - Doors open
8:30 AM - 5K begins
9:00 AM - Post-Run breakfast
Let's lace up our sneakers and join together for a great cause!
On October 10th, Fleet Feet Monterey is hosting its 4th Annual Breast Cancer Awareness 5K Walk and Run. The event begins at 8:30 AM, with doors opening at 8:00 AM, at Fleet Feet Monterey. The 5K will be an untimed community walk and run, encouraging unity and support. The course will start and finish at Fleet Feet Monterey, 472 Alvarado Street, Monterey, taking participants on an out-and-back route. There will be a post-run breakfast, giveaways, and a photo booth!
Come walk, run, bring a friend, and help support women in our own community through breast cancer treatment.
You Don’t Have to Dance to Make a Difference
Join us for Party in Pink™ Zumbathon®, a joyful community fundraiser benefiting the Breast Cancer Assistance Group of Monterey County (BCAG).
Come dance if you love to move. Come share the energy and support the cause. And if you can’t join us that afternoon, you can still make a meaningful difference with a gift to BCAG.
Every registration and donation helps BCAG provide immediate financial assistance to local women during breast cancer treatment, helping them focus more of their energy on healing.
Chamisal Tennis & Fitness Club
Date: October 17, 2026
Time: 10:00 AM
Location: 185 Robley Road, Corral De Tierra
Call for more information: 831-484-1135
Join players from around the area for a fun day of organized pickleball and food from the Courtside Bistro, all benefiting the Breast Cancer Assistance Group of Monterey County.
This social, coed round-robin tournament is open to all, with play organized by skill level. Teams will be grouped into brackets of approximately six teams.
Please check in before 10:00 a.m. on Saturday, October 17.
J.McLaughlin
Date: October 17, 2026
Location: 1770 Ocean Avenue, Carmel-by-the-Sea
Time: 10:00 AM - 6:00 PM
J.McLaughlin has long embraced a culture of “being good neighbors,” with giving back to the communities it serves at the heart of that philosophy. In that spirit, the Carmel-by-the-Sea store will donate 10% of all merchandise sales on October 17th to BCAG. Purchases made on October 16th and picked up at the store on October 17 will also qualify for the 10% donation.
BOO~Lesque for BOObies
The Carmel Delights invite you to the party of the year! Carmel Delights present: BOO~lesque for Boobies, our annual Halloween Party and Fundraiser for the Breast Cancer Assistance Group of Monterey County. This event features burlesque and variety performances by the Carmel Delights and special guests from near and far!
COSTUME CONTEST ~ GAMES ~ DJ and DANCING ~ FOOD VENDOR ~ FULL BAR ~ MORE SURPRISES IN STORE!
Moose Lodge
555 Canyon Del Rey Blvd.
Del Rey Oaks, CA 93940
Take advantage of the following promotions available throughout the month of October.
Crafted in pink. Created with purpose.
Throughout October, The Fish Hopper is going pink in support of the Breast Cancer Assistance Group of Monterey County (BCAG).
Their special Pink Meal and Drink Menus feature handcrafted cocktails, refreshing mocktails, delicious food items and a special pink dessert created specifically for the cause. And this October, 50% of the proceeds from every Pink Menu item sold will benefit BCAG.
Every meal helps BCAG provide immediate financial assistance to local women in breast cancer treatment — helping with basic living expenses so they can focus on healing.
Sip, savor and dine pink with us this October on Cannery Row.
The Fish Hopper
700 Cannery Row
Monterey
Call for reservations: (831) 372-8543
Wellness with a Purpose
In honor of Breast Cancer Awareness Month, The Spa at Bernardus invites our Monterey County neighbors to enjoy a little midweek restoration while giving back locally.
Book any Spa treatment and enjoy:
Day access to The Spa at Bernardus
Locker • Robe & Slippers • Steam • Sauna • Relaxation Areas
Throughout October, 10% of the cost of every spa treatment received Monday - Thursday will be donated to BCAG.
Advance reservations required.
Available to Monterey County Residents Only.
Please contact The Spa at Bernardus for reservations.
831-298-5388
415 W. Carmel Valley Road
Carmel Valley, CA 93924
McIntyre Vineyards
24 W. Carmel Valley Road
Carmel Valley Village
Enjoy an afternoon at McIntyre Vineyards in Carmel Valley Village while supporting BCAG. Relax on the outdoor patio with family and friends and enjoy a taste of McIntyre’s award-winning wines from the Santa Lucia Highlands, made from sustainably grown and hand-harvested grapes.
15% of sales from McIntyre’s popular 2025 Rosé of Pinot Noir and 2023 L’Homme qui rit Sparkling wine will be donated to BCAG throughout the month of October.
Come and enjoy a taste of McIntyre wines at its new Carmel Valley Village location, open daily from 11:00 AM. For more information, call 831-574-3042.
Portola Hotel & Spa
2 Portola Plaza
Throughout the month of October, the Portola Hotel & Spa will donate $1.00 to BCAG for every purchase of a Pink Panther Lemon Drop cocktail at Jack's Monterey. Want a non-alcoholic alternative? Order a Ritual Tequila, made from mango puree, lime juice, agave syrup, and sweet & sour, and the Portola Hotel and Spa will also donate $1.00 to BCAG.
Scheid Vineyards
Carmel-by-the-Sea Tasting Room
San Carlos St & 7th Ave, Carmel
Located just one block from Ocean Avenue at San Carlos & 7th in Carmel-by-the-Sea, the Scheid Vineyards Tasting Room offers a welcoming setting to relax and enjoy a selection of Scheid wines.
Giving back has always been an important part of Scheid Family Wines’ philosophy, with the family supporting local nonprofits each year through donations of time, funding, and wine.
Throughout October, Scheid Vineyards will continue that tradition by donating 10% of the proceeds from Scheid Vineyard Rosé sales to the Breast Cancer Assistance Group of Monterey County.
From Scratch Restaurant
The Barnyard, Carmel
8:00 AM - 2:00 PM
(Closed on Wednesday)
From Scratch Restaurant is going pink throughout October.
Every day, 10% of the proceeds from the sale of pink mimosas and pink lemonade will be donated to BCAG. On weekends, 10% of the proceeds from pink pancakes will be added to the donation.
Donate directly to BCAG
During Breast Cancer Awareness Month, you can make a meaningful difference right here in our community. Your support helps local breast cancer patients with essential living expenses while they undergo treatment and recovery.
Every donation stays local.
About BCAG
Established in 1997, the Breast Cancer Assistance Group of Monterey County (BCAG) is an all-volunteer 501(c)(3) nonprofit organization dedicated to helping local breast cancer patients facing financial hardship during treatment and recovery. BCAG provides need-based grants for essential living expenses such as housing, utilities, groceries, transportation, childcare and personal care, helping ease financial stress so patients can focus on their health and recovery.
BCAG serves Monterey County residents being treated by physicians anywhere, as well as residents of Monterey, San Benito and Santa Cruz counties who are being treated by Monterey County physicians. FEIN: 91-1972448.